Appointments123 to create unprecedented online business management tools for creating a virtual FrontDesk. Customers to Enjoy Leading Online Appointment-booking and Call Center Capabilities MINNEAPOLIS (February 28, 2003) - SalonMaster, Inc., a company formed by former TeeMaster.com principals, announced today the national launch of a new business aimed at streamlining salon management processes for beauty salon and spa owners, as well as manicurists, tanning salon owners, individual beauty consultants and practitioners. The new company will offer the industry's leading online, client-accessible appointment-booking service at www.salonmaster.com SalonMaster will combine the eBusiness tools of TeeMaster.com with more than 50 years of combined technology industry experience of the TeeMaster executive team. SalonMaster connects salons and individual practitioners to a suite of services that include online appointment-booking, inventory tracking, web page building, support and report systems to better manage relationships with clients. SalonMaster's application also has modules that forecast inventory needs and update accounting records. These services provide the overall benefit of allowing managers to focus on the creative aspects of the job and on client service by reducing burdensome operations tasks. "Our industry has a tremendous opportunity to improve its business operations through the Internet," said Robert Arnold, co-founder of TeeMaster.com and now CEO of SalonMaster. "Beyond the online business-to-business catalogs, the $45 billion salon industry has not experienced the management efficiency and improved client satisfaction that can be realized through its use. We intend to lead the charge to change this." For the consumer, a distinctive service and benefit of SalonMaster is access to the industry's only online appointment-booking system, www.salonmaster.com, which is available 24 hours a day, seven days a week with any of SalonMaster's registered spas, salons, manicurists or individual beauty practitioners. The service also emails the client a confirmation upon booking and a reminder prior to the appointment. This provides the salon with unprecedented opportunities to communicate with its clients, ranging from sending them news about the salon to personalized promotional offers. A number of high-profile Chicago-area salons have seen success using SalonMaster's services, including Sine Qua Non, Robert Jeffrey and Genacelli Salon. Collectively, the participating salons have booked more than 40,000 appointments in test markets last year. "SalonMaster has launched us into the new millennium," said Joseph Cartagena, owner of Genacelli Salon. "The online booking has created a convenience that has our customers raving. In addition, the Website has provided us with a virtual employee that not only takes appointments and markets our salon, but also helps us to educate and inform our customers on services offered, new promotions, and the latest trends."
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